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Ah, July in Savannah, Georgia. It's the most wonderful time of the year. Humidity is at its peak. It rains for five minutes nearly every day. You are one thousand percent going to sweat if you even consider going outside. Tourists are EVERYWHERE. Yep. Savannah summertime is where it's at. But really, if you can't stand the heat, stay home until October. You'll thank me later. Okay, enough of the weather forecast. It's still June. There's still a breeze from time to time. There's still hope of survival. Switching gears to why you're all here. Marketing. Yes, everyone's favorite topic. Queue the fireworks because I have big news. July 1st, the first day of every southeast Georgia resident's favorite month, is the official brand launch of Jordan Mascé Marketing. BOOM 💥 That is supposed to emulate fireworks exploding into the sky, dripping beams of sparkly flames, causing the crowd to go "ooo" and "ahh." So, you might be asking why I have decided to launch my brand on the first day of July. Not only is July 1st on a Monday, but it's also the first working day of the week before most Americans take off for a long weekend to celebrate everyone's favorite summer holiday, the Fourth of July. Do I know anything about marketing? Answer: Yes. Here are three reasons why I've decided to launch my brand on July 1, 2024. Reason Number One: The need for a research-based content marketing strategy doesn't disappear because it's the Monday before a holiday weekend. If you're a small business struggling to tell your brand story and use that story to effectively communicate with your target audience in an authentic and meaningful way, you probably don't care what day of the week it is. I know I don't. 👀 So why does it matter that it's a "short week," what the temperature is outside, or if you have a vacation planned at the end of the month? Small businesses need all the marketing support they can get 365 days a year. Reason Number Two: My research told me to do it. Well, kind of. According to my research, July is the worst month to launch a new business-to-business brand or product. I have a B2B business model. LOL 😭 But here's what my research also said... Most B2B service offerings have long sales cycles. Companies, especially small businesses that are conservative with their funds, take time to consider and evaluate investing in services like marketing. July is an opportunity for me to start talking to small business owners about how I can help them turn their target audiences into paying customers. It's a month of answering questions about how businesses should and shouldn't message their products and services. It's a time to build relationships so that come September, businesses have no doubt (shout to Gwen) that defining their brand story and establishing a content marketing plan will drive their business forward. Reason Number Three: I'm ready to cut the virtual ribbon. If you've been around me for the last few months, you've probably thought, "She looks like she needs a drink." My response to that is: "Pour me a stiff one." 🍸 I've been busy. I've been heads-down. I've been in planning mode. I've been writing my brand story, messaging identity, content pillars, brand voice, and tone, defining and understanding my target audience, and determining what digital marketing channels I should use to communicate with them. I am ready to move from planning and development to implementation and performance. So that's it. That's three reasons why I am launching my brand on Monday, July 1, 2024. Need more convincing that it's going to be a good day? The Savannah sun will definitely be shining. My social media posts will involve sparkles. Small business owners will learn they have a new marketing resource that is more than ready to help their businesses succeed. See ya then. 👋🏼 ✨

Yes, I Googled "spreadsheet puns". But for real, who doesn't love a color-coded, formula-driven, multi-tabbed spreadsheet? Oh, just me? That's cool. I get it. Spreadsheets aren't for everyone, and that's totally okay. They're meant to organize and automate large sums of data, but they can be overwhelming and hard to navigate. They're not always fun to look at and don't even think about including visual graphics. But, as with most things, it's what's inside that counts. What might you find inside my spreadsheets, you ask? Research. And lots of it. The first step to a successful marketing strategy is research. It can be time-consuming and tedious, and it might not tell you what you want to hear, but it is 100% necessary to any and all marketing efforts. In fact, according to Deloitte, companies that invest in researching their markets and target audiences are 60% more profitable than those that don't. 👀 A question I get asked often is, "This sounds great and all, but what am I supposed to do with the research after you give it to me?" Never fear. Instead of handing you my work of art spreadsheet file, I take all of the data that I gather through credible tools and sources and analyze it. After I understand what it's saying and what that means for your business, I format it into a nice-looking, easy-to-read, full-of-graphics PDF file. This document becomes your brand Bible. I'm not even kidding. Inside the PDF file, you'll find data and learnings related to your company, industry, target audience, and competitors. This document becomes the anchor for your entire marketing strategy and the key to determining your key performance indicators (KPIs). Together, we'll use this research-filled document to identify your brand story and marketing strategy. The marketing KPIs we develop for your business will be backed by data, which means you'll be able to earn a positive return on investment. Who doesn't want that??? So yes, I understand completely. Spreadsheets aren't everyone's jam, and research isn't always fun to read. But developing a successful marketing strategy with a solid foundation that will more than likely lead to more money in your pocket—that's something I think we can all get behind. Are you ready to start earning more money by targeting the right audience? Call me.

Haven't you heard? AI is taking over the world. I'm all for a good drama sesh, but let's not run for the bunker quite yet. AI is not taking over the world. In fact, it is reminding us of what is most important in life. And that is people, as in actual human beings. We're creative, strategic, witty, thoughtful, emotional, and intentional. AI is none of those things. It's literally stealing our humanness and claiming it as its own. It's taking away our voice, purpose, ambitions, and the unique benefits that make us, us. It's taking our individual stories and making them basic. Humans are not basic. You know what else is not basic? Your business. Your products, offerings, and services are complex, living ideas that have been designed to help make someone else's life better. You wouldn't want to look, talk, or sound like everyone else, so why is okay to let AI jumble up your brand's words and images to look like everyone else? It's not. Brief intermission on my AI rant. Side note: Why don't movie theaters still offer an intermission? Perhaps a topic for my next blog post? Check back next month to find out. This is not my first time writing a blog post. It is my first time writing a blog post for my own company. A company that offers content strategy services and consultation to small businesses. A company that believes that all brands, even the small ones, have a unique story to tell, in their own way and in their own words. Sure, I could have asked my computer to write my company's very first blog post, including all of the necessary keywords to ensure that it's optimized to be SEO-friendly and play well within Google's sandbox. I could have told it to integrate my service offerings like, content strategy and planning, and strategic refreshes to ensure that you're targeting the correct audience on the social and digital platforms that they're actually active on. I could also ask it to add that I offer long-form copywriting for content like emails and blogs, and then I manage and report on how the content is performing. See what I did there? AI ain't got nothing on me and my human brain. Okay. I'm going to say something that might have you going like this 🤔. Not all AI is bad. ChatGPT is not the worst thing to ever happen to us IF it's used in the right way. The internet is a magical and mysterious tool. It has enabled us to live beyond our wildest dreams. Not even kidding, 90% of my girlfriends met their husbands on the internet. Not me, but that's a story for another day. My point is: The internet never went away and neither will AI. So, instead of resisting it, why not learn to work with it? AI, like ChatGPT, is an insanely useful tool for people like, I don't know, small business owners. I'd be lying if I said I didn't use it myself. Not to write this blog post but to give me inspiration, a framework, and a checklist, to get this post started. It's a guide. It's a helpful tool to avoid 'blank page syndrome'. I'm not a Doctor. I just made that up. But holler if you can relate! Blank pages are scary! Just like online dating did for relationships, AI can do for your business. It's another tool to use when seeking advice, guidance, support, and connecting with the people that you're trying to reach. It is not a replacement for an actual person. In conclusion, I believe that we should learn to work with AI and not against it. LOL JK I would never write that. From what you've seen so far, does that match my brand? Answer: NOPE. Here's the real ending. Being human is hard. It's 2024 and we have access to an insane amount of technology. Is it scary? Yes. Is it overwhelming? Yes. Is it something we need to learn to use in our favor? Yes. I believe that AI is a game changer for us human beings. I also believe that those of us who embrace it will be the leaders in how to best benefit from it. Interested in working alongside a real human (me), who is passionate about helping brands define their stories and develop a content plan that represents who they are while also speaking directly to their customers? Reach out. I'm DYING to talk to you. Over the phone, hop on a Zoom, meet ya for coffee, wherever you are I'll meet you there in all my beautiful humanness.